Case study
2024 · Web Design & Brand
Designing a bold, energy-driven digital presence for Geneva's hottest reggaeton and latina dance school - from brand identity to a full booking experience.
Role
Ux Designer
Timeline
4 Weeks (Spring 2026)
Core Tools
Figma, Claude CODE
The Challenge
Create a high-energy website for a Zurich-based Latina dance- attracting beginners while building trust through bold visual storytelling and a seamless class booking flow.
My Role
Solo designer. Strategy, visual design, UX flow, UI system, prototype, and handoff - end to end from zero to shipped.
Deliverables
Marketing & Packages
Class Booking & Checkout Flow
Student Profile & Package Management
Week Schedule UI
01 / Marketing Website
The public-facing experience
Marketing Website
2026
A full-scroll landing page built to convert curious visitors into booked students - bold typography, immersive class cards, and a stats ticker that speaks energy.
Class Cards
2025
Spot by Spot, Beginners, and Level Up - each card with its own visual personality and direct booking CTA.
Packages & Pricing
2025
Single class, 5-pack, and 10-pack - each tier designed with urgency and value hierarchy. Free first class CTA anchors the section.
02 / Booking Flow
From schedule to confirmation
The booking experience needed to feel as frictionless as dancing itself. Students move from week plan to package selection, checkout, and a delightful confirmation screen - all in under 3 taps.
Step 01
Browse the Week Plan
Pick a class from the calendar - day, time, and level at a glance.
Step 02
Select a Package
Choose from single class, 5-pack or 10-pack. Most popular is highlighted.
Step 03
Confirm & Celebrate
A joyful confirmation screen seals the deal. See you in class!
Booking & Checkout
2026
A 3-step checkout flow with class selection, package picker, payment, and a cheerful confirmation - reducing drop-off by making every step feel intentional and light.
03 / Student Profile
Your dashboard to the dance floor
Students get a personal hub: active package status, classes remaining, upcoming schedule, and account settings - everything in one clean view.
Design Decision
The profile was intentionally kept minimal - only the data a student actually needs before heading to class. Package count front and center. No clutter, no confusion.
Student Profile
2026
Active package, classes remaining, and upcoming schedule - a personal dashboard that keeps students connected to their dance journey.
Project Outcomes
Booking Rate
vs. previous WhatsApp-only flow
Delivered In
strategy to shipped
Active Students
onboarded through new platform
Return Rate
first-time students come back